Indonesia Conference Directory

Corresponding Author
rizka zulfikar

Institutions
(a) Management Department, Faculty of Economics, Islamic University Of Kalimantan Muhammad Arsyad Al Banjari – Banjarmasin, Jalan Adhyaksa No. 2 Banjarmasin - Indonesia, 70124
(a*) rizkazulfikar[at]gmail.com

Abstract
Some study had done research about the role of green perceived value, risk and trust but unfortunately mostly the previous done on green electric product also known as premium price product and not many done in low price product. This research was undertaken to examining the role of green perceived value, risk to improving green trust on low price product such as Fast Moving Consumer Goods (FMCG). The research was a survey research using an online questionnaires as an instrument. Population and sample used in this research were the community of South Kalimantan - Indonesia as many as 300 respondents. The analysis technique are contructs validity-reliability test; the suitability of the models based on the goodness of fit index, pathways analysis, and the Influence test using Structural Equation Model. This research has found that The effective contribution of perceived value on community trust (21.4%) is higher than the contribution of perceived risk (13.4%). From pathway analysis, our result are neither the perceived value nor perceived risk have indirect effect on community trust, and based on the effect test, we found perceived value have a significant effect but the perceived risk have no significant effect on community trust toward green FMCG

Keywords
relationship; stuctural equation model; direct effect; indirect effect; green product; effective contribution

Topic
Green Business

Link: https://ifory.id/abstract/9aqbHZVKDCyf

Corresponding Author
Muhammad Madyan

Institutions
(a) Faculty of Economics and Business, Universitas Airlangga. Jalan Airlangga 4, 60286 Surabaya, Indonesia.
(b) Faculty of Economics, Kartini University. Jalan Raya Nginden 19-23, 60118 Surabaya, Indonesia
(*) nugroho69[at]yahoo.com

Abstract
This study aims to determine the relationship between corporate social responsibility performance with compensation for the board of directors, and the role of state owned enterprise status in moderating this relationship. The research sample is with 108 companies listed on the Indonesia Stock Exchange in the period 2013-2014. OLS analysis shows that there is a positive relationship between CSR performance and compensation of directors. Moderated Regression Analysis shows that the relationship between CSR performance and director compensation is lower for state-owned companies. Further testing taking into account the issue of endogeneity shows the same results.

Keywords
Corporate social responsibility; Executive compensation; State Owned Enterprise

Topic
Green Business

Link: https://ifory.id/abstract/mZv8VqN3d6rK

Corresponding Author
rennyta yusiana

Institutions
Telkom University

Abstract
Restaurant business is now growing rapidly, especially in Bandung. The development of the culinary business is currently supported by the many people who often shop and eat outside their homes. A large community of nature lovers also favored the emergence of restaurants that provide green products. This is driven by the awareness of the community to help maintain the environment and efforts to live healthy lives. This awareness was also boosted because of the environmental damage that is currently happening, such as global warming and the greenhouse gas effect. Restaurants Kehidupan Tidak Pernah Berakhir (KTPB) is a vegan restaurant in Bandung, which provide education to consumers about green products and healthy lifestyles by eating vegetables. This study summarizes the literature on green marketing and marketing relations into the research framework at the green purchase behavior, using two constructs, namely green perceived value and green trust. This study uses a quantitative method with a type of descriptive research on 100 consumers of Restaurant Kehidupan Tidak Pernah Berakhir. The analysis used in this study is Partial Least Square (PLS) with Smart PLS 3.2.7. Empirical results show that green perceived value positively affects green purchase behavior and green trust. In addition, this study shows that the relationship between the green purchase behavior and antecedent (green perceived value) is mediated by green trust. Therefore, investing resources to increase green perceived value and green trust is very helpful to increase the green purchase behavior.

Keywords
Green Perceived Value, Green Trust, Green Purchase Behaviour

Topic
Green Business

Link: https://ifory.id/abstract/Pqd3TrnFWLKx

Corresponding Author
Arry Widodo

Institutions
Department of Business Administration, Faculty of Communication and Business, Telkom University

Abstract
This study discusses green which is perceived to be quality in green trust and the role of mediation through green satisfaction. Research carried out on gunny sack consumers who are creative industries in fashion. Furthermore, this study tries to publish literature on green marketing and marketing upwards. This study uses SmartPLS 3.2.7 modeling to conduct empirical studies. The results show that the perception of green quality affects the negative green trust. In addition, this paper proves that the perceived quality of green is influenced by green satisfaction and green satisfaction that positively influences green trust. Therefore, the perceived quality of green and green satisfaction in increasing green trust greatly helps consumers in buying green products, with support from other consumers that can be a stimulus in the use of green products.

Keywords
Green Perceived Qualitu, Green Satisfaction, Green Trust

Topic
Green Business

Link: https://ifory.id/abstract/E9mqfHLhtUck

Corresponding Author
Khoirunnisa Khoirunnisa

Institutions
Telkom University

Abstract
The purpose of this study is to identify the dimensions of green entrepreneurship ecosystem consist of markets, infrastructure, innovation, governance-regulations, geographic location, visibility, networks and financing, to create ecopreneur roadmap in developing recycling business. This research is a qualitative research where data obtained from interviews conducted to five respondents related to entrepreneur and ecopreneur activities. Based on data processing obtained from the interviews, it was found that the dimensions of green entrepreneurship ecosystem are identified within the ecopreneur and could be used as a direction or roadmap for ecopreneurs who want to develop the business of recycled products.

Keywords
Ecopreneur, entrepreneurship, recycle, recycling business, roadmap

Topic
Green Business

Link: https://ifory.id/abstract/6MUucNpFtDrG

Corresponding Author
Gianti Gunawan

Institutions
1Universitas Padjadjaran
*2Universitas Persada Indonesia YAI
3Universitas Padjadjaran
4Universitas Padjadjaran

Abstract
The increasingly severe environmental damage from time to time raises concerns about how humanity will survive in the future. A long-term effort needed to setting up environmental caring character (green ethos character) from the next generation. The formation of a green ethos character that is internalized to students who are in the adolescent stage will shape them to grow into adults who are responsible for the sustainability of their environment. The purpose of this research is to know how the green ethos character of Junior High School students as the next generation consist of attitudes, interests, values, and plan behavior. The study was conducted in West Java which is the most densely populated province in Indonesia. The number of research samples are 2150 respondents from 9 junior high schools in Bandung using cluster random sampling technique, which is from East Bandung zone, South Bandung zone, Central Bandung zone, North Bandung zone, and West Bandung zone. The method used for this research is descriptive method by using survey technique through questionnaire. This research shows that 90% of respondents have high green ethos character. But there are still 9% who are in the medium category and 1% are in the low category. This research shows that students can be formed and embedded character of caring environment which means is a good basic capital in sustainability of environment in the future.

Keywords
Environmental Sustainability, Green Ethos, Pro Environmental Behavior

Topic
Green Business

Link: https://ifory.id/abstract/KAzb84cMpu6V

Corresponding Author
Susanti Kurniawati

Institutions
Universitas Pendidikan Indonesia
susanti.kurniawati[at]upi.edu

Abstract
This research is motivated by increasingly complex of human activities today, lifestyles and developments in the concept of consumption with social functions that communicate identity and social status that lead to consumerist behavior, exploitation of natural resources, environmental degradation, and scarcity of natural resources. Thus this study aims to analyze the description of public knowledge about green products and green consumer behavior; peoples lifestyles in consuming and how to interact with other community members and analyze the influence of knowledge on peoples lifestyles in relation to green consumer behavior. This research was conducted with a survey of 225 residents in Bandung. Data was collected through the distribution of valid and reliable questionnaires. The results of this study state that most respondents have good knowledge of green products and green consumer behavior, but has a low green lifestyle. In addition, the results of this study state that there is a low influence on knowledge of lifestyle knowledge of peoples lifestyles. Keywords: knowledge, lifestyle, green, consumer, behavior

Keywords
knowledge, lifestyle, green, consumer, behavior.

Topic
Green Business

Link: https://ifory.id/abstract/AHFkLUWNhPJq

Corresponding Author
I Gede Eka Arinatha

Institutions
Balikpapan University,Cendrawasih University, and Mulawarman University

Abstract
This study has explored the relationship between green marketing mix elements and the creation of green brand equity in green hotel services, which are moderated by environmental awareness and consideration of the consequences of consumer behavior. Data was collected through online questionnaires using the snowball sampling method. The final sample was 426 respondents who had stayed at a hotel that implemented an environmentally friendly service program in Indonesia. The results of the regression analysis have shown that the seven green service marketing mix elements are significantly related to the four dimensions of green brand equity, but not individually. In addition, results have shown a significant increase in models that are moderated by environmental concerns. However, there was no significant increase in the model which was moderated by consideration of consequences.

Keywords
Green Service Marketing Mix, Green Brand Equity, Environmental Concern, Consideration of Consequences, Green Hotel

Topic
Green Business

Link: https://ifory.id/abstract/JPEVGDkQCLYq

Corresponding Author
Nandan Limakrisna

Institutions
a) Universitas Tama Jagakarsa, Jakarta, Indonesia
b*)Universitas Persada Indonesia Y.A.I, Jakarta and Universitas Winaya Mukti Bandung.

Abstract
Cassava is the third most important food crop after rice and cassava, with the conditions of the study area suitable in developing cassava will be very easy to get benefits, besides that cassava has a fairly low planting and maintenance costs, while the yield or Agricultural development which includes the food crops and horticulture sub-sectors is one of the strategic sub-sectors which economically, ecologically and socio-cultural plays an important role in national development. The purpose of this research are to know the role of Gapoktan in increasing cassava farming income. To know the role of farmer group dynamics in increasing cassava farming income. To know the role of Gapoktan and the dynamics of farmer groups simultaneously in increasing cassava farming income. The research method used in this study is a quantitative method with a descriptive correlational survey research approach. The dynamics of the farmer group proved to play a positive and significant role in increasing the farming income of Medan Cassava. The dynamics of the farmer group continues to change according to changes in the economic environment and the conditions of the farmers themselves, so that the development of the farmers in this case becomes very important, because the dynamics of the farmer groups have a big role in increasing farm income.

Keywords
Internal Resources, External Environment, Market Needs, Renewable Energy

Topic
Green Business

Link: https://ifory.id/abstract/xQkLE82wA9WJ

Corresponding Author
Prima Mulyasari Agustini

Institutions
Universitas Bakrie

Abstract
Satuan Kerja Khusus Pelaksana Migas has supports the development of Village Liberica Coffee ecotourism as a pilot projects based on the coffee farmer community in Kelurahan Mekar Jaya, Kecamatan Btara, Tanjung Jabung Barat, Jambi. Village Liberica Coffee ecotourism in the upstream industry working area PetroChina Internasional Jabung Ltd. Village Liberika Coffee ecotourism as pilot development based community funded through CSR funds of PetroChina Internasional Jabung Ltd. PetroChina Internasional Jabung Ltd as a company engaged in the upstream oil and gas industry, which is located in The Block of Jabung. The purpose of study was to find out (1) How to develop of Village Liberica Coffee “Sukorejo” Ecotourism? (2) What are the factors that drive the development of Village Liberica Coffee “Sukorejo” Ecotourism? (3) What are the obstacles to develop of Ecotourism Village Liberica Coffee “Sukorejo” Ecotourism? The method used in this study is in-depth interviews and focus group discussion conducted in local society and other stakeholder groups such as community leaders, communities, coffee farmer group, local government, CSR officer, and management consultant ecotourism. The results of this study indicate that (1) Ecotourism was formed because of the tradition of coffee gardening and coffee commodities experiencing marketing problems, so the company coordinates with the local government to build ecotourism areas (2) The main factors driving the development of ecotourism is the strong desire of the coffee farmers group, young people who want economic improvement and increase the fame of the coffee region (3) The main obstacle in forming an Village Liberika Coffee ecotourism “Sukorejo” is human resources capabilities that still need improvement especially the skills to provide superior quality tourism services for tourists.

Keywords
Strategy, Corporate Social Responsibility, Ecotourism

Topic
Green Business

Link: https://ifory.id/abstract/XxM2ydnfABeg